Alexander Caruth

Our company has its origins in the County of Antim Northern Ireland in 1921 when Samuel Caruth & Sons was founded by Alexander's father. Alex was only 4 years old then but along with his eight siblings, joined the family firm on leaving school. Alex was a high achiever and hard worker. He was capped twice as an Irish Schoolboy International and served in the Royal Air Force during World War 2.

After the war he headed to London to take care part in reconstruction work and it was here that Alexander Caruth Decorators was founded. In 1961 Alexander and his family emigrated to Central Africa moving south to Durban in 1963. Alexander Caruth Natal was founded in March 1964. In those early months Alex bundled painters, pots and ladders into an old Morris Minor Station wagon but steadily built the firm from there.

In 1971 son Geoffrey joined his father and took over as MD in the early eighties. Today, the company is a leader in its field working throughout KZN and the Eastern Cape, the fourth generation of the family has joined Geoffrey, training to take the company into the future for more generations.