Our Company has it's origins in the County of Antrim Northern
Ireland in 1921 when Samuel Caruth and Sons was founded by Alexander's
father. Alex was only 4 years old then but along with his eight
siblings, joined the family firm on leaving school. Alex was a high
achiever and hard worker. He was capped twice as an Irish Schoolboy
International and served in the Royal Air Force during World War 2.
After the war he headed to London to take part in reconstruction work
and it was here that Alexander Caruth Decorators was founded.
In 1961 Alexander and his family emigrated to Central Africa moving
south to south to Durban in 1963. Alexander Caruth Natal was founded in
March 1964. In those early months Alex bundled painters, pots &
ladders into an old Morris Minor Station wagon but steadily built the
firm from there.
In 1971 son Geoffrey joined his father and took over as MD in the early
Today the company is a leader in it's field working throughout KZN and
the Eastern Cape, the fourth generation of the family has joined
Geoffrey, training to take the company into the future for more